The Difference Between Freight Brokers and CB Radios

Startups are supposed to eat their own dog food — meaning, we should use the products we build.

But here’s a quick confession: Keychain HQ’s radio has been turned off for months. The most quintessential of all commercial driver items is not part of our daily operations.

This is because the standard for driver communication is shifting to online platforms like Twitter.

For example, a quick Twitter search for “trucking”…

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…as you can see, CB radios are losing their stranglehold of the professional driver conversation.

Freely distributed resources like searchable hashtags and The Truckers Report have become excellent gathering spots for people in the industry, delivering real-time data in instantaneously.

In the same way, traditional freight brokerages are beginning to lose control of fulfillment management as more digital platforms democratize content, from load opportunities to instantaneous lane pricing data.

There will always be a place for CB Radios, but their popularity will likely fade into “vinyl record” status. 

As for brokerages? Those are looking more and more like cassette tapes.

GATS 2014 Recap

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Last month we attended the Great American Trucking Show in Dallas, TX.

The experience? Three days of discovering cutting edge tools for drivers and shippers to do their jobs better, hosted in a massive exhibition space with hundreds of vendors, seminars, giveaways, and local attractions. 

If you work in the transportation industry and weren’t there, you missed out.

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Day in the Life - Tom Kyrk

Below is Part 2 of a new blog series where we interview influential truckers about life on the road, the state of the transportation industry, and everything in between.

In this post we feature driver Tom Kyrk, OTR driver and founder of Road Testing Living, a blog about staying healthy on the road and other helpful tips for enjoying an on-the-road lifestyle. He also contributes regularly to the Trucking Solutions Group, Team Run Smart, and Rolling Strong organizations.

Read More »
A few of us are attending GATS this year and we’d love to meet you.
We’ll be giving away prizes, interviewing drivers, and providing a sneak peek of our brand new mobile app that lets drivers book loads instantly, without phone calls or emails. If you want to learn more, let us know. We’ll also be tweeting from @keychain.See you there,Owen TurkleKeychain Logistics


A few of us are attending GATS this year and we’d love to meet you.

We’ll be giving away prizes, interviewing drivers, and providing a sneak peek of our brand new mobile app that lets drivers book loads instantly, without phone calls or emails. 

If you want to learn more, let us know. We’ll also be tweeting from @keychain.

See you there,

Owen Turkle
Keychain Logistics

Book Loads on Your Computer

Today we’re releasing a new feature for carriers nationwide.

You may now use your computer to access 125,00 new daily loads, manage your fleet, and more.

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Go here to get started. Simply log in with your existing mobile app credentials for instant access.

Drive safely,

The Keychain Team

Now Serving 30 Cities

We’re pleased to announce that Keychain is now operating in 30 cities.

With overwhelming user demand our growth is limited only by our ability to provide excellent customer service.

New shippers may now discover the ease of freight management with Keychain in the following places: 

For more information about Keychain, go here.